The Subaru ad is being met with praise by online auto observers. "Unlike the bikini-wearing models in other ads, you're not left wondering where the car is," wrote Motor Authority on Thursday. "If anything, your eyes seek out the Forester, if only for aesthetic relief." It notes that the hood of the Forester appears to be "surprisingly strong," bearing up well under the tremendous weight of the sumo wrestlers.
With "Boys Wanna Be Her" from the 2006 album Impeach My Bush by Peaches pounding in the background, the Subaru ad shows the sumo wrestlers in a variety of seductive poses. They frolic on the hoods of the Foresters, eating ice cream, nibbling on strawberries and assuming the lotus position while the car is parked on a beach.
"Sexy Comes Standard" is the advertisement's tag line.
Earlier this week, Lexus unveiled a much more serious video showing a Lexus LFA facing off against a bikini-clad Dutch supermodel in a tie-in with the Sports Illustrated swimsuit issue. Nissan also partnered with the Sports Illustrated swimsuit issue, debuting a tongue-in-cheek video pitting supermodels wearing heels and bikinis in a comparison test with the Nissan Juke.
Just the Facts:
- Subaru of Canada debuts a 2011 Forester ad populated by sexy sumo wrestlers, lampooning the Sports Illustrated swimsuit issue tie-ins at Nissan and Lexus.
- The sumo wrestlers are shown on the hood of the Forester, seductively eating strawberries and being hosed down with the car at a car wash.
- "Boys Wanna Be Her" from the 2006 album Impeach My Bush by Peaches provides the spicy musical accompaniment to the commercial.