Set amid tawny popcorn and soybean fields, weathered barns, and rusty silos, the Subaru of Indiana Automotive plant cuts a swath. A 3.4-million-square-foot monolith abutted by railroad tracks, SIA has a mountain of compost and the occasional coyote skittering through the surrounding 832 acres of woodland.
Step inside, though, and you'll discover why this might be the most exemplary car factory in America
In its 22-year history — a period that has spanned three recessions, a global financial crisis, massive U.S. auto bankruptcies, and the departure of Isuzu, a founding partner, from the operation — SIA has rolled out more than 3 million vehicles and has never resorted to layoffs. Instead, it's given workers a wage increase every year of its operation.
Staffers also enjoy premium-free health care, abundant overtime ($15,000 each, on average, in 2010), paid volunteer time, financial counseling, and the ability to earn a Purdue University degree on-site — all in a state that has lost 46,000 auto jobs and suffered multiple plant foreclosures in the past decade.
And the truly astonishing thing is how it achieved all this: through a relentless focus on eliminating waste. "This is not about recycling, or a nice marketing to-do," says Dean Schroeder, a management professor at Valparaiso University who has studied the plant. "This is a strict dollars-and-cents, moneymaking-and-savings calculation that also drives better safety and quality."
SEE THE REST OF THE STORY HERE....
by ROBEN FARZAD
@Bloomberg BusinessWeek
New England Subaru News and Announcements, Community Projects, North End Subaru Specials
Showing posts with label Richard Hamel. Show all posts
Showing posts with label Richard Hamel. Show all posts
Thursday, June 9, 2011
Wednesday, May 11, 2011
The World's Worst Weatherman...
All-wheel drive is to North End Subaru's brand identity what cheesecake is to Junior's. And that has a lot to do with why the brand has been so strong, traditionally, in snow states. But in recent years, Subaru has made inroads in other regions as it has focused as much on cars on the Legacy platform as on its core Forester and Outback crossovers for which the brand has been known.
Now the Cherry Hill, N.J. automaker is making its symmetrical all-wheel drive underpinnings central to a humorous new campaign that makes light of nature's vicissitudes, or at least the TV weather announcers who bring us the predictions.
The campaign, "The World's Worst Weatherman," has the central idea that you can't count on predictions, but at least you'll be able to get around if you have a Subaru. Via AOR Minneapolis-based Carmichael Lynch, it includes TV, the home page at Subaru.com, Facebook, mobile applications and YouTube.
The ads feature a borderline incompetent weatherman, reminiscent of the Ted Baxter character on "The Mary Tyler Moore" show of the '70s -- who can't even get his geography correct, much less talk turkey about weather. In one spot, he starts to talk about weather in Washington, "our nation's capital," except he's pointing to the state. He mispronounces Boise but is obviously proud that he knows the city is in Idaho. In another video, he has absolutely no idea what the temperature numbers mean on the weather map, and the newscasters roll their eyes.
There are also Subaru-produced videos at subaru.com/weather that position Subaru against Toyota, Ford, Nissan and Honda for harsh-weather handling. The site also has games: "Conversation Starters," offering opening lines having to do with other things than the weather; "Time Wasted," a calculator for how much time you spend worrying about the weather; and "Weather Odds" that works out the probability of a person encountering inclement weather in their current location.
Alan Bethke, director of marketing at Subaru, says the campaign has a role in expanding the brand beyond the snowbelt, which has been Subaru's traditional stronghold.
"It's about getting people to understand what the Symmetrical AWD System can do for them, regardless of where they live -- not just in snow and ice. It's good for any road condition. Even for a dry road, it enhances the way the vehicle handles." He says that the brand, which has had three record sales years, recession notwithstanding, has also seen its share grow in the southern states.
Melissa Schoenke, account director at Carmichael Lynch, says the campaign includes five national TV ads that are also available for dealers. "There are also ads more appropriate to certain parts of the country," she says, adding that the creative will reflect the season. "Right now there's an emphasis on rain." Rather than a one- or two-month effort, the campaign will be extended and reflect the changing seasons, per Bethke. "We see it as something long-term; with fall and winter coming into play we see it as something with a long shelf life."
Thursday, April 7, 2011
Welcome to the Subaru Family......
North End Subaru is very proud to welcome the Benson family into the worldwide Subaru family.
When Peter Benson of Richland, Wa. purchased his 2010 Subaru Outback he began a domino effect on his family here in Massachusetts. While the matriarch of this family, Patricia was visiting her son she had the opportunity to experience the Outback firsthand. She must have liked it.
Just a few weeks ago Patricia decided to replace her car and naturally chose a beautiful 2011 Subaru Outback. She was quickly followed this week by new Subie owners Laura Benson and her sister Karen Benson with their 2011 Subaru Forester's.
When asked why they picked Subaru, all three ladies sited the standard All Wheel Drive and the overall sportiness of the Subaru crossover vehicles. " I really love how my Forester feels" said Laura, "with my new son I was really concerned about safety and the Subaru's have all the features I wanted.
Is your family a Subaru Family? Drop us a line and we will tell your Subaru family story here.
When Peter Benson of Richland, Wa. purchased his 2010 Subaru Outback he began a domino effect on his family here in Massachusetts. While the matriarch of this family, Patricia was visiting her son she had the opportunity to experience the Outback firsthand. She must have liked it.
![]() |
| fr. left: Patricia Benson, Laura Benson, North End Subaru Salesman Bob Waite, Kathy Benson |
When asked why they picked Subaru, all three ladies sited the standard All Wheel Drive and the overall sportiness of the Subaru crossover vehicles. " I really love how my Forester feels" said Laura, "with my new son I was really concerned about safety and the Subaru's have all the features I wanted.
Is your family a Subaru Family? Drop us a line and we will tell your Subaru family story here.
Friday, March 25, 2011
Ken Block and his Subies....
North End Subaru favorite Ken Block and co-driver Alex Gelsomino have both been taken to a hospital for examination after the Monster World rally Team driver crashed heavily during yesterdays Rally of Portugal shakedown stage.
A spokesman from the Monster team said: "Both Ken and Alex have been taken to hospital in Faro for precautionary checks. All I know is that they rolled, but they're okay."
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Thursday, March 17, 2011
Natural Disasters Sure To Affect Prices Of Imports...
U.S. shoppers could see prices for some of the more popular Japanese built hybrid and fuel-efficient vehicles such as the Toyota Prius and the Subaru line up rise in the coming weeks.
The cost of the imports are likely to go up as earthquake-related production shutdowns in Japan are reducing the supply of the autos at a crucial time for fuel prices.A time when consumers are increasingly shopping for gas-sipping models.
"The Prius will go from selling under invoice just a couple of weeks ago to over the sticker price a couple of weeks from now," said Jesse Toprak, an analyst with car price information company TrueCar.com.
While Japanese automakers build most of their bestsellers in the United States, some models are still assembled and shipped from Japan. A handful of those vehicles are already in tight supply in the U.S. because they are either hot sellers, such as Subaru's Forester and
Impreza, or fuel efficient vehicles, such as the Prius or Fit.
"We are doing a wait and see," said Dianne Whitmire, fleet director for Carson Toyota. "They are still assessing the supply issues in Japan. I hope it doesn't go back to dealers' marking up over sticker. But it looks like cars are heading back to MSRP."
Consumers will start to feel the crunch at the end of this month and into April, and the length of any price spike will depend on how quickly, and how completely, the Japanese auto industry can get back on line, analysts and dealers said.
In at least one measure of sales, Prius prices have already risen $169 to an average of $25,629 in the last week, according to TrueCar.com's listing of upfront, "no haggle" deals.
The Subaru models already have inventories of fewer than 30 days, and that's making dealers nervous.
"We are very concerned. We have no idea when we will see production start up again," said April Somers, general sales manager of Timmons Subaru in Long Beach. "Subaru was getting them here as fast as they could, and we were selling them real quick. Probably prices will rise."
The dealership has enough vehicles for a couple of weeks, "but we will really feel this in 30 days."
Toyota and other automakers in the beleaguered nation extended manufacturing suspensions Wednesday as they continued to assess the damage and to conserve energy to help Japan deal with multiple nuclear reactor generator failures.
IHS Automotive, an industry research firm, estimates that that as many as 185,000 vehicles were not built since the quake and that the number will continue to grow. March is typically the biggest month for Japanese auto production.
Automakers on both sides of the Pacific Ocean also are trying to figure out whether damage to the supply chain — the thousands of small companies that build components for vehicles — will create production bottlenecks that could delay production both in the U.S. and Japan.
"Once you start looking at the small suppliers in Japan, you see a lot of problems for the automakers … the small ones that might have been washed off the map and no one even knows yet," said David Sullivan, a product analyst with the consulting firm AutoPacific.
The lack of a single part can shut down an entire assembly line, Sullivan said. One of the crucial areas is that Japan remains a major source for automotive electronics, even for cars built in the U.S.
"Cars today can have upwards of 30 microprocessors in them. If some of those are coming from Japan it can have a ripple effect through the entire industry here," Sullivan said.
This is a worry even for European manufacturers. There is now a six- to eight-week supply of the semiconductors available to plants in North America and Europe, said Brian Johnson, an analyst at Barclays Capital. One automaker told Johnson that it would be a least a week before the manufacturers know the status of their semiconductor suppliers.
He said the "supply chain impact" of the quake is the biggest concern for the auto companies at this point.
Another issue is electrical power. Japan is going through a series of rolling power cuts that will continue at least until the end of April, officials of the Tokyo Electric Power Co. said. Auto factories and semiconductor plants are huge users of electricity and don't like power interruptions. The ovens in an auto plant paint shop can take as long as 10 hours to reach the correct temperatures, said officials. Having periods in which the power might go off makes it difficult to plan vehicle production, they said.
The cost of the imports are likely to go up as earthquake-related production shutdowns in Japan are reducing the supply of the autos at a crucial time for fuel prices.A time when consumers are increasingly shopping for gas-sipping models.
"The Prius will go from selling under invoice just a couple of weeks ago to over the sticker price a couple of weeks from now," said Jesse Toprak, an analyst with car price information company TrueCar.com.
While Japanese automakers build most of their bestsellers in the United States, some models are still assembled and shipped from Japan. A handful of those vehicles are already in tight supply in the U.S. because they are either hot sellers, such as Subaru's Forester and
Impreza, or fuel efficient vehicles, such as the Prius or Fit.
"We are doing a wait and see," said Dianne Whitmire, fleet director for Carson Toyota. "They are still assessing the supply issues in Japan. I hope it doesn't go back to dealers' marking up over sticker. But it looks like cars are heading back to MSRP."
Consumers will start to feel the crunch at the end of this month and into April, and the length of any price spike will depend on how quickly, and how completely, the Japanese auto industry can get back on line, analysts and dealers said.
In at least one measure of sales, Prius prices have already risen $169 to an average of $25,629 in the last week, according to TrueCar.com's listing of upfront, "no haggle" deals.
The Subaru models already have inventories of fewer than 30 days, and that's making dealers nervous.
"We are very concerned. We have no idea when we will see production start up again," said April Somers, general sales manager of Timmons Subaru in Long Beach. "Subaru was getting them here as fast as they could, and we were selling them real quick. Probably prices will rise."
The dealership has enough vehicles for a couple of weeks, "but we will really feel this in 30 days."
Toyota and other automakers in the beleaguered nation extended manufacturing suspensions Wednesday as they continued to assess the damage and to conserve energy to help Japan deal with multiple nuclear reactor generator failures.
IHS Automotive, an industry research firm, estimates that that as many as 185,000 vehicles were not built since the quake and that the number will continue to grow. March is typically the biggest month for Japanese auto production.
Automakers on both sides of the Pacific Ocean also are trying to figure out whether damage to the supply chain — the thousands of small companies that build components for vehicles — will create production bottlenecks that could delay production both in the U.S. and Japan.
"Once you start looking at the small suppliers in Japan, you see a lot of problems for the automakers … the small ones that might have been washed off the map and no one even knows yet," said David Sullivan, a product analyst with the consulting firm AutoPacific.
The lack of a single part can shut down an entire assembly line, Sullivan said. One of the crucial areas is that Japan remains a major source for automotive electronics, even for cars built in the U.S.
"Cars today can have upwards of 30 microprocessors in them. If some of those are coming from Japan it can have a ripple effect through the entire industry here," Sullivan said.
This is a worry even for European manufacturers. There is now a six- to eight-week supply of the semiconductors available to plants in North America and Europe, said Brian Johnson, an analyst at Barclays Capital. One automaker told Johnson that it would be a least a week before the manufacturers know the status of their semiconductor suppliers.
He said the "supply chain impact" of the quake is the biggest concern for the auto companies at this point.
Another issue is electrical power. Japan is going through a series of rolling power cuts that will continue at least until the end of April, officials of the Tokyo Electric Power Co. said. Auto factories and semiconductor plants are huge users of electricity and don't like power interruptions. The ovens in an auto plant paint shop can take as long as 10 hours to reach the correct temperatures, said officials. Having periods in which the power might go off makes it difficult to plan vehicle production, they said.
Saturday, March 12, 2011
Japan's Earthquake and Tsunami affect Automobile Production...
When I arrived at work this morning the gossip on the lips of all the Salesmen was a variation of how bad these catastrophe's would affect Subaru production. Now it's not just gossip.
News coming out of Japan is that as a result of the quake and tsunami, Toyota, Honda, Nissan and Subaru all suspended production at plants in Japan today and are assessing the damage caused. It is reported that the shutdown could affect exports to the United States of many models including the Toyota Yaris sedan, Scion xB, Scion xD, Honda Fit, Honda Accord sedan and the Honda CR-V. Production of the Acura and Infiniti lineups will also be affected.
Toyota said that it has evacuated workers from several factories affected by the quake zone. Toyota has two part plants in northern Japan.
The status of those plants was being evaluated, Toyota spokesman Dion Corbett said. “We are still trying to get information from them,” he said. Lack of communication in the quake zone has made it hard for companies to get a clear picture of the extent of the damage.
Subaru, one of Japan’s smallest automakers, closed five factories. According to the latest word from the world’s largest automaker the plants that have stopped production are Toyota subsidiary plants that produce parts and vehicles, including:
But so far, the worst news comes out of Honda and Nissan, namely that at least one person died at Honda’s research facility and fires erupted at two Nissan plants.
News coming out of Japan is that as a result of the quake and tsunami, Toyota, Honda, Nissan and Subaru all suspended production at plants in Japan today and are assessing the damage caused. It is reported that the shutdown could affect exports to the United States of many models including the Toyota Yaris sedan, Scion xB, Scion xD, Honda Fit, Honda Accord sedan and the Honda CR-V. Production of the Acura and Infiniti lineups will also be affected.
Toyota said that it has evacuated workers from several factories affected by the quake zone. Toyota has two part plants in northern Japan.
The status of those plants was being evaluated, Toyota spokesman Dion Corbett said. “We are still trying to get information from them,” he said. Lack of communication in the quake zone has made it hard for companies to get a clear picture of the extent of the damage.
Subaru, one of Japan’s smallest automakers, closed five factories. According to the latest word from the world’s largest automaker the plants that have stopped production are Toyota subsidiary plants that produce parts and vehicles, including:
And, according to yet another Reuters piece, Toyota’s low inventories of Lexus luxury vehicles could be especially vulnerable to interruptions. And, according to Automotive News.
- Toyota Motor Hokkaido Plant
- Toyota Motor Tohoku Plant
- Central Motor Corporation Miyagi Plant, which also produces the Yaris model.
- Kanto Auto Works Iwate Plant, which also produces the Scion xB and Scion xD.
But so far, the worst news comes out of Honda and Nissan, namely that at least one person died at Honda’s research facility and fires erupted at two Nissan plants.
Wednesday, March 9, 2011
Subaru and MESP, Inc. partner on Mud Run Series
AGOURA HILLS, Calif., March 8, 2011 /PRNewswire/ --
MESP, Inc. is proud to announce a multi-year partnership with Subaru of America, Inc. as the Presenting Sponsor of the Merrell Down & Dirty National Mud Run Series, held annually in nine cities across the nation.
Subaru will be the Official Automobile partner for the series. "Subaru and MESP, Inc. share the same drive and passion for outdoor activities," states Michael Epstein, president of MESP, Inc. "The partnership will be a perfect fit because of their unique identity with active lifestyle consumers and their willingness to help this unique consumer achieve their thirst for fun, fitness, friendship and adventure."
The Merrell Down & Dirty National Mud Run Series presented by Subaru consists of nine events in major cities around the country in which athletes compete in 5k and 10k runs through a fun off-road, muddy course with military style obstacles. This unique event has proven to test participants in conquering several challenges and mud pits on their way to the finish line all while supporting the troops through Operation Gratitude.
Operation Gratitude, the series official charity partner, is an organization that sends individual care packages enclosed with snacks, entertainment items and personal appreciation letters to U.S. Service Members deployed overseas.
Subaru recently announced its own PR (personal record) with another year of record sales in 2010. "Given the reliability and durability of our all-wheel drive products, Subaru owners continue to be passionate about outdoor events," said Tim Mahoney, senior vice president and chief marketing officer for Subaru of America. "This in turn drives our commitment to support runners, hikers and other outdoor enthusiasts, and it's why this partnership is a great fit."
Subaru owners also seek new outdoor experiences. "This run provides a very unique race opportunity," says Melissa Trotto, outdoor lifestyle sports marketing coordinator for Subaru. "Through this partnership, we will help people meet their fitness goals and have fun at the same time."
MESP, Inc. is proud to announce a multi-year partnership with Subaru of America, Inc. as the Presenting Sponsor of the Merrell Down & Dirty National Mud Run Series, held annually in nine cities across the nation.
Subaru will be the Official Automobile partner for the series. "Subaru and MESP, Inc. share the same drive and passion for outdoor activities," states Michael Epstein, president of MESP, Inc. "The partnership will be a perfect fit because of their unique identity with active lifestyle consumers and their willingness to help this unique consumer achieve their thirst for fun, fitness, friendship and adventure."
The Merrell Down & Dirty National Mud Run Series presented by Subaru consists of nine events in major cities around the country in which athletes compete in 5k and 10k runs through a fun off-road, muddy course with military style obstacles. This unique event has proven to test participants in conquering several challenges and mud pits on their way to the finish line all while supporting the troops through Operation Gratitude.
Operation Gratitude, the series official charity partner, is an organization that sends individual care packages enclosed with snacks, entertainment items and personal appreciation letters to U.S. Service Members deployed overseas.
Subaru recently announced its own PR (personal record) with another year of record sales in 2010. "Given the reliability and durability of our all-wheel drive products, Subaru owners continue to be passionate about outdoor events," said Tim Mahoney, senior vice president and chief marketing officer for Subaru of America. "This in turn drives our commitment to support runners, hikers and other outdoor enthusiasts, and it's why this partnership is a great fit."
Subaru owners also seek new outdoor experiences. "This run provides a very unique race opportunity," says Melissa Trotto, outdoor lifestyle sports marketing coordinator for Subaru. "Through this partnership, we will help people meet their fitness goals and have fun at the same time."
Monday, March 7, 2011
Burma Shave ads...
For those not familiar with the Burma Shave signs of years past: Burma Shave was a shaving cream product which featured a novel advertising method.
They placed small signs on the roads, spaced about 50 yards apart, in groups of 5 or 6. Motorists reading them would be rewarded with a somewhat humorous or philosophical ending at the fourth or fifth sign and then a reminder that it was brought to them by Burma Shave at the last sign.
Here is a selection of Burma Shave's "slogans" for you to enjoy.
Henry The Eighth
Prince of Friskers
Lost Five Wives
But Kept His Whiskers
Burma Shave
Grandpa's Beard
Was Stiff And Coarse
And That's What
Caused His
Fifth Divorce
Burma Shave
You'll Love Your Wife
You'll Love Her Paw
You'll Even Love
Your Mother-in-law
If You Use
Burma Shave
If U Don't Know
Whose Signs These Are
U Can't Have Driven
Very Far
Burma Shave
Famous Last Words
Bright Lights That Shine
If You Won't Dim Yours
I Won't Dim Mine
Burma Shave
Don't Lose Your Head
To Gain A Minute
You Need Your Head
Your Brains Are In It
Burma Shave
Diplomacy Is
To Do And Say
The Nastiest Things
In The Nicest Way
Burma Shave
A Peach Looks Good
With Lots of Fuzz
But Man's No Peach
And Never Was
Burma Shave
They placed small signs on the roads, spaced about 50 yards apart, in groups of 5 or 6. Motorists reading them would be rewarded with a somewhat humorous or philosophical ending at the fourth or fifth sign and then a reminder that it was brought to them by Burma Shave at the last sign.
Here is a selection of Burma Shave's "slogans" for you to enjoy.
Henry The Eighth
Prince of Friskers
Lost Five Wives
But Kept His Whiskers
Burma Shave
Grandpa's Beard
Was Stiff And Coarse
And That's What
Caused His
Fifth Divorce
Burma Shave
You'll Love Your Wife
You'll Love Her Paw
You'll Even Love
Your Mother-in-law
If You Use
Burma Shave
If U Don't Know
Whose Signs These Are
U Can't Have Driven
Very Far
Burma Shave
Famous Last Words
Bright Lights That Shine
If You Won't Dim Yours
I Won't Dim Mine
Burma Shave
Don't Lose Your Head
To Gain A Minute
You Need Your Head
Your Brains Are In It
Burma Shave
To Do And Say
The Nastiest Things
In The Nicest Way
Burma Shave
A Peach Looks Good
With Lots of Fuzz
But Man's No Peach
And Never Was
Burma Shave
Monday, February 28, 2011
What can your Scoobie Do?
I've seen some odd ones over the years. Especially while living in Alaska before vehicle inspections were required.
This one appears to able to plow while under water. Pretty handy, eh?
What is the strangest car you've ever seen/owned?
This one appears to able to plow while under water. Pretty handy, eh?
What is the strangest car you've ever seen/owned?
Thursday, February 24, 2011
Subaru Partners With KICKER® for Performance Audio Upgrades
Northend Subaru is pleased to announce that Subaru of America, Inc. will partner with KICKER Performance Audio, a 30-year industry leader in mobile audio, to supply Subaru customers with original equipment (OE) upgrades for specific models.
The high-performance Subaru audio upgrades made by KICKER are compatible with all 2008-2011 Impreza™ sedans, Impreza WRX™ sedans, 2011 WRX STI™ sedans, and all 2008-2011 Impreza, Impreza WRX and WRX STI 5-door™ vehicles with navigation or non-navigation audio systems.
"KICKER has been providing the industry with quality after-market audio accessories for many years," said Jay Gelletly, Subaru Accessories Marketing Manager. "We are pleased to offer another high quality upgrade for our vehicles that our enthusiasts will enjoy."
The audio system includes a 10-inch powered subwoofer in a molded enclosure made to fit in the trunk or cargo area of the specific model leaving plenty of trunk cargo space available. The subwoofer is powered by an integrated 100-watt, high-efficiency digital amplifier that is tuned to specifically match the size of the enclosure; resulting in deep, powerful bass from a small space, enhancing overall performance and accuracy system-wide. The amplifier connects into the existing Subaru audio system using a true plug-and-play wire harness.
The audio upgrade kits are now available through Subaru dealerships. The upgrade kit may either installed at the factory port processing facility, or at the dealership prior to delivery.
The high-performance Subaru audio upgrades made by KICKER are compatible with all 2008-2011 Impreza™ sedans, Impreza WRX™ sedans, 2011 WRX STI™ sedans, and all 2008-2011 Impreza, Impreza WRX and WRX STI 5-door™ vehicles with navigation or non-navigation audio systems.
"KICKER has been providing the industry with quality after-market audio accessories for many years," said Jay Gelletly, Subaru Accessories Marketing Manager. "We are pleased to offer another high quality upgrade for our vehicles that our enthusiasts will enjoy."
The audio system includes a 10-inch powered subwoofer in a molded enclosure made to fit in the trunk or cargo area of the specific model leaving plenty of trunk cargo space available. The subwoofer is powered by an integrated 100-watt, high-efficiency digital amplifier that is tuned to specifically match the size of the enclosure; resulting in deep, powerful bass from a small space, enhancing overall performance and accuracy system-wide. The amplifier connects into the existing Subaru audio system using a true plug-and-play wire harness.
The audio upgrade kits are now available through Subaru dealerships. The upgrade kit may either installed at the factory port processing facility, or at the dealership prior to delivery.
Monday, February 21, 2011
Subaru Offers 1.9% Financing Incentives for February
During February, Subaru is offering 1.9% financing incentives and low cost leases on the whole lineup of all-wheel-drive cars and SUVs. If you’re still fighting snow where you live, a capable Subaru is probably looking very good right now.
The 2011 Subaru Impreza is available during February with 1.9% financing for 24 months. The 2011 Impreza can also be leased for $179 a month on a 42-month lease with $1,178 due at lease signing.
During February, the turbocharged 2011 Subaru Impreza WRX is available with a $299 per month lease incentive on a 42-month lease with a down payment of 1,998. The WRX is also available with 1.9% financing incentive for 24 months
.
This month, the 2011 Subaru Outback can be leased for $279 a month with a $1,979 down payment on a 42-month lease. The 2011 Outback can also be bought with a 1.9% interest rate incentive on 24-month car loans.
The 2011 Subaru Forester is available with a $229 per month lease incentive with a down payment of $1,929 on a 42-month lease. The 2011 Forester is also available with a 1.9% financing incentive on 24-month loans.
During February, the 2011 Subaru Tribeca is available with a 1.9% interest rate incentive for 24 months. The Tribeca can also be leased for $359 a month on a 36-month lease with $3,269 due at lease signing.
Sunday, February 20, 2011
Subaru dealer sells sumo wrestler-damaged Forester...
Subaru of Canada made the ad I featured in my last blog with sumo wrestlers lounging on the hoods of new Foresters. Funny, but not as much to a customer who bought one of the Foresters and found sumo-related dents after he took it home.
The owner told a Subaru forum that he didn't even know his car had been used as a sumo sofa until he complained, "So I picked up my new 2011 Subaru Forester last weekend. Drove it home, parked in the sun to get a good look, and much to my dismay, noticed small imperfections in the hood... as if someone placed something heavy on the hood. Not really dents... just areas where the light reflections show up shallow imperfections. At first I wasn't going to complain, thinking "it's not noticeable unless you really look..." but every time I looked...there it was."
The estimates for traditional repair run $2,500, thanks to that magical body-work inflation where one dent ripples across several panels; apparently the dealer had six other vehicles that will need fixing due to the shoot. Maybe Subaru Canada should always try animation first.
The owner told a Subaru forum that he didn't even know his car had been used as a sumo sofa until he complained, "So I picked up my new 2011 Subaru Forester last weekend. Drove it home, parked in the sun to get a good look, and much to my dismay, noticed small imperfections in the hood... as if someone placed something heavy on the hood. Not really dents... just areas where the light reflections show up shallow imperfections. At first I wasn't going to complain, thinking "it's not noticeable unless you really look..." but every time I looked...there it was."
He continued, "I drove back to the dealer (Don Docksteader in Vancouver), and they said, "no problem, we will take care of that for you... must have happened when we shot the latest Sumo Wrestler Ad...","
The estimates for traditional repair run $2,500, thanks to that magical body-work inflation where one dent ripples across several panels; apparently the dealer had six other vehicles that will need fixing due to the shoot. Maybe Subaru Canada should always try animation first.
Friday, February 18, 2011
Subaru Lampoons Supermodel Ads With Sexy Sumo Wrestlers
NORTHEND SUBARU — In a hilarious volley that appears to be aimed at Nissan and Lexus, Subaru of Canada has debuted a 2011 Forester ad populated by thong-wearing sumo wrestlers. The ad lampoons the Sports Illustrated swimsuit issue automotive tie-ins featuring supermodels launched earlier this week by Subaru's Japanese competitors.
The Subaru ad is being met with praise by online auto observers. "Unlike the bikini-wearing models in other ads, you're not left wondering where the car is," wrote Motor Authority on Thursday. "If anything, your eyes seek out the Forester, if only for aesthetic relief." It notes that the hood of the Forester appears to be "surprisingly strong," bearing up well under the tremendous weight of the sumo wrestlers.
With "Boys Wanna Be Her" from the 2006 album Impeach My Bush by Peaches pounding in the background, the Subaru ad shows the sumo wrestlers in a variety of seductive poses. They frolic on the hoods of the Foresters, eating ice cream, nibbling on strawberries and assuming the lotus position while the car is parked on a beach.
"Sexy Comes Standard" is the advertisement's tag line.
Earlier this week, Lexus unveiled a much more serious video showing a Lexus LFA facing off against a bikini-clad Dutch supermodel in a tie-in with the Sports Illustrated swimsuit issue. Nissan also partnered with the Sports Illustrated swimsuit issue, debuting a tongue-in-cheek video pitting supermodels wearing heels and bikinis in a comparison test with the Nissan Juke.
Just the Facts:
The Subaru ad is being met with praise by online auto observers. "Unlike the bikini-wearing models in other ads, you're not left wondering where the car is," wrote Motor Authority on Thursday. "If anything, your eyes seek out the Forester, if only for aesthetic relief." It notes that the hood of the Forester appears to be "surprisingly strong," bearing up well under the tremendous weight of the sumo wrestlers.
With "Boys Wanna Be Her" from the 2006 album Impeach My Bush by Peaches pounding in the background, the Subaru ad shows the sumo wrestlers in a variety of seductive poses. They frolic on the hoods of the Foresters, eating ice cream, nibbling on strawberries and assuming the lotus position while the car is parked on a beach.
"Sexy Comes Standard" is the advertisement's tag line.
Earlier this week, Lexus unveiled a much more serious video showing a Lexus LFA facing off against a bikini-clad Dutch supermodel in a tie-in with the Sports Illustrated swimsuit issue. Nissan also partnered with the Sports Illustrated swimsuit issue, debuting a tongue-in-cheek video pitting supermodels wearing heels and bikinis in a comparison test with the Nissan Juke.
Just the Facts:
- Subaru of Canada debuts a 2011 Forester ad populated by sexy sumo wrestlers, lampooning the Sports Illustrated swimsuit issue tie-ins at Nissan and Lexus.
- The sumo wrestlers are shown on the hood of the Forester, seductively eating strawberries and being hosed down with the car at a car wash.
- "Boys Wanna Be Her" from the 2006 album Impeach My Bush by Peaches provides the spicy musical accompaniment to the commercial.
Thursday, February 17, 2011
2011 Subaru Forester 2.0 First Drive
Boxer engines? You can't call them an oddity — not when a top-10 brand in the U.S. uses them — but they're not exactly mainstream, either. The closest the boxer engine has come to that was back in the '60s, when the VW Beetle was the country's super-dominant import and GM offered a larger-scale alternative to the Bug in the elegant shape of the troubled Chevrolet Corvair.
But with Subaru coming off a record year, having sold 263,820 vehicles in the U.S. during 2010, the horizontally opposed engine is enjoying a modest 21st-century renaissance. Now the Japanese automaker is launching its third-generation boxer engine — the first of the company's flat-4s appeared way back in 1966. Designated FB (for "Fuji future" in parent company Fuji Heavy Industries' native tongue), this engine will eventually supersede the outgoing EJ engine, which has been around since 1989.
The FB boxer engine actually debuted last fall in the 2011 Subaru Forester, which uses a 2.5-liter version. Subaru chose not to make a song and dance about it, though, because it produced only modest mpg gains despite providing a broader power band. However, for the smaller 2.0-liter version we're sampling here, the automaker is promising more significant mileage advances. Although we won't be getting this engine in the Forester, this engine is definitely U.S.-bound. Subaru will show a car at the 2011 New York Auto Show that uses it, and the 2.0-liter will see duty in the next-generation Impreza.
Cleaner Breathing, Reduced Friction, Low-Weight Reciprocation
Subaru's wish list for this all-new FB-series engine included improved environmental performance (it claims best-in-class CO2 emissions for the 2.0-liter installed in this European-spec 2011 Forester), better fuel efficiency and enhanced drivability. And the key to all of this is a longer piston stroke, which Subaru was keen to achieve without increasing the physical size of the engine, which would force costly changes on its cars' body structures. And that's no small challenge.
This feat has been achieved by designing more compact cylinder heads (of which a boxer engine has a pair, of course) and redesigning the cylinder block. Shallower pistons, fracture-split connecting rods and amazingly tight clearances between the crankcase help, too, as does a new chain-driven cam drive whose cam sprockets are smaller, further reducing the engine's width. Chain drives reduce maintenance requirements, too.
The longer stroke results in an engine whose bore and stroke are now undersquare in contrast to the very oversquare EJ it replaces. This approach is all about improving efficiency and low-speed torque, as the resulting combustion chambers are more compact and thus suffer less heat loss. In other words, during combustion, a greater proportion of the fuel's energy is converted to useful work in the cylinders. Reducing the size of the heads has forced narrower valve angles and the use of roller-rocker cam followers, and they're aided by a comprehensively rethought variable valve timing system.
Internal friction has been reduced by 28 percent, thanks in part to mass reductions in the rods and pistons. Cylinder distortion has been reduced by an improved manufacturing process, and revisions to the cooling system include independent circuits for the block and head which provide more even cooling, particularly around the cylinder liners. This ensures that the bores remain cylindrical when the engine reaches operating temperature, improving the piston rings' sealing characteristics. The roller-rocker cam gear and an oil pump that more closely matches the engine's lubrication demands further reduce friction and parasitic power consumption.
The combustion process has been sharpened through the introduction of unusual flaps in the intake ports, which induce tumble flow as the air makes its way to the combustion chambers. These flaps work in concert with tumble-generator valves that intensify charge motion during part-load conditions for increased combustion efficiency. A new, water-cooled exhaust gas recirculation system increases EGR density to reduce pumping loss.
All this and plenty of detail work produce a 148-horsepower, naturally aspirated engine that's said to be 10 percent more fuel-efficient than before (Subaru has been selling 2.0-liter Foresters in Europe and Japan for years). Mind you, the fractionally increased 146-pound-foot torque peak still doesn't appear until a lofty 4,200 rpm. And direct injection, increasingly a feature of gasoline engines, is still to come.
The redesign has provided a chance to reduce weight. The intake manifold is plastic rather than aluminum, and the new pistons are 20 percent lighter. The upshot is that this more complex engine is only fractionally heavier than the outgoing EJ unit.
Slick Shifts Produce Smooth Power
We got to try the new FB boxer engine in a Euro-spec 2011 Subaru Forester 2.0 XS, which also gets a fresh grille for 2011, along with new side mirrors and revised 17-inch alloy wheels. Subaru has also fiddled with the suspension tuning to improve cornering stability while calming the ride.
On the road, the discovery that the 2.0 Forester feels pretty similar to the 2.5-liter version is good news — you don't sacrifice a huge amount of pulling power for a worthwhile improvement in fuel consumption. That said, our test vehicle's solid acceleration in the five-speed manual transmission's first two gears is somewhat undermined by rangier gearing in 3rd — the Forester 2.0's performance is flaccid unless the engine is pulling 3,800 rpm or more. Acceleration in 4th and 5th is often leisurely enough to require some slick downshifting if you need to overtake; although the boxer engine's lightly eager warble is compensation. Annoyingly, revs tend to hang when you've released the accelerator, so you need to lift off earlier than you'd expect during gearchanges or while coasting to a stop. This quirk aside, though, the Forester 2.0 is an easy drive, and power delivery is noticeably smoother and more civilized than with the older EJ engine.
They Built a Better Boxer
You need to carry your momentum with you as you drive the 2011 Subaru Forester 2.0, and the compact crossover's well-tuned chassis makes that easy. This year's suspension tweaks allow it to round bends with surprisingly little sway. Factor in steering that's unusually precise for an SUV, quietly confident turn-in and sure-footed all-wheel-drive traction, and you can make rewardingly brisk cross-country progress. The impressive body control doesn't come at the expense of comfort, either, as our Subaru Forester 2.0 took on ice-damaged roads with a calm pliancy.
By the same token, the FB engine brings a new level of sophistication to the Forester without completely muting the endearing boxer soundtrack. We still wish the engine's torque curve peaked at a lower rpm, and we await the day when Subaru releases a direct-injected version that should undoubtedly deliver even more horsepower and torque, while further reducing fuel consumption. And of course, we're curious whether the economy-slanted FB architecture can be successfully tailored for the inevitable turbocharged variants.
For now, though, there's no denying that this is a better boxer engine than the aged EJ engine still found in most U.S.-market Subaru's — and credit is due to the FHI engineers who packaged these improvements within the same mechanical envelope.
By Richard Bremner, European Correspondent | Published Feb 7, 2011
But with Subaru coming off a record year, having sold 263,820 vehicles in the U.S. during 2010, the horizontally opposed engine is enjoying a modest 21st-century renaissance. Now the Japanese automaker is launching its third-generation boxer engine — the first of the company's flat-4s appeared way back in 1966. Designated FB (for "Fuji future" in parent company Fuji Heavy Industries' native tongue), this engine will eventually supersede the outgoing EJ engine, which has been around since 1989.
The FB boxer engine actually debuted last fall in the 2011 Subaru Forester, which uses a 2.5-liter version. Subaru chose not to make a song and dance about it, though, because it produced only modest mpg gains despite providing a broader power band. However, for the smaller 2.0-liter version we're sampling here, the automaker is promising more significant mileage advances. Although we won't be getting this engine in the Forester, this engine is definitely U.S.-bound. Subaru will show a car at the 2011 New York Auto Show that uses it, and the 2.0-liter will see duty in the next-generation Impreza.
Cleaner Breathing, Reduced Friction, Low-Weight Reciprocation
Subaru's wish list for this all-new FB-series engine included improved environmental performance (it claims best-in-class CO2 emissions for the 2.0-liter installed in this European-spec 2011 Forester), better fuel efficiency and enhanced drivability. And the key to all of this is a longer piston stroke, which Subaru was keen to achieve without increasing the physical size of the engine, which would force costly changes on its cars' body structures. And that's no small challenge.
The longer stroke results in an engine whose bore and stroke are now undersquare in contrast to the very oversquare EJ it replaces. This approach is all about improving efficiency and low-speed torque, as the resulting combustion chambers are more compact and thus suffer less heat loss. In other words, during combustion, a greater proportion of the fuel's energy is converted to useful work in the cylinders. Reducing the size of the heads has forced narrower valve angles and the use of roller-rocker cam followers, and they're aided by a comprehensively rethought variable valve timing system.
Internal friction has been reduced by 28 percent, thanks in part to mass reductions in the rods and pistons. Cylinder distortion has been reduced by an improved manufacturing process, and revisions to the cooling system include independent circuits for the block and head which provide more even cooling, particularly around the cylinder liners. This ensures that the bores remain cylindrical when the engine reaches operating temperature, improving the piston rings' sealing characteristics. The roller-rocker cam gear and an oil pump that more closely matches the engine's lubrication demands further reduce friction and parasitic power consumption.
The combustion process has been sharpened through the introduction of unusual flaps in the intake ports, which induce tumble flow as the air makes its way to the combustion chambers. These flaps work in concert with tumble-generator valves that intensify charge motion during part-load conditions for increased combustion efficiency. A new, water-cooled exhaust gas recirculation system increases EGR density to reduce pumping loss.
All this and plenty of detail work produce a 148-horsepower, naturally aspirated engine that's said to be 10 percent more fuel-efficient than before (Subaru has been selling 2.0-liter Foresters in Europe and Japan for years). Mind you, the fractionally increased 146-pound-foot torque peak still doesn't appear until a lofty 4,200 rpm. And direct injection, increasingly a feature of gasoline engines, is still to come.
The redesign has provided a chance to reduce weight. The intake manifold is plastic rather than aluminum, and the new pistons are 20 percent lighter. The upshot is that this more complex engine is only fractionally heavier than the outgoing EJ unit.
Slick Shifts Produce Smooth Power
We got to try the new FB boxer engine in a Euro-spec 2011 Subaru Forester 2.0 XS, which also gets a fresh grille for 2011, along with new side mirrors and revised 17-inch alloy wheels. Subaru has also fiddled with the suspension tuning to improve cornering stability while calming the ride.
They Built a Better Boxer
You need to carry your momentum with you as you drive the 2011 Subaru Forester 2.0, and the compact crossover's well-tuned chassis makes that easy. This year's suspension tweaks allow it to round bends with surprisingly little sway. Factor in steering that's unusually precise for an SUV, quietly confident turn-in and sure-footed all-wheel-drive traction, and you can make rewardingly brisk cross-country progress. The impressive body control doesn't come at the expense of comfort, either, as our Subaru Forester 2.0 took on ice-damaged roads with a calm pliancy.
By the same token, the FB engine brings a new level of sophistication to the Forester without completely muting the endearing boxer soundtrack. We still wish the engine's torque curve peaked at a lower rpm, and we await the day when Subaru releases a direct-injected version that should undoubtedly deliver even more horsepower and torque, while further reducing fuel consumption. And of course, we're curious whether the economy-slanted FB architecture can be successfully tailored for the inevitable turbocharged variants.
For now, though, there's no denying that this is a better boxer engine than the aged EJ engine still found in most U.S.-market Subaru's — and credit is due to the FHI engineers who packaged these improvements within the same mechanical envelope.
By Richard Bremner, European Correspondent | Published Feb 7, 2011
Friday, February 11, 2011
New Subaru Owners Generate Nearly $15 Million for Nonprofits
CHERRY HILL, N.J., Feb. 10, 2011 /PRNewswire/ -- Subaru of America, Inc. today announced that with the help of new Subaru owners, the company generated $5 million for charities across the country during its third annual "Share the Love" event.
Subaru is donating $250 for every new Subaru vehicle sold or leased (up to a maximum of $5 million) from November 20, 2010 through January 3, 2011. Customers who purchased or leased during this time determined how the charitable gifts would be invested by designating one of five nonprofit organizations ranging from animal cruelty prevention to youth mentoring to environmental protection:
About the Charities
About ASPCA
For more than 143 years, the ASPCA has been dedicated to helping animals live better lives, whether it's rescuing animals from abuse, introducing and enforcing more humane legislation, sharing resources with shelters or making advances in veterinary medicine.
About Big Brothers Big Sisters
For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life. Most children served by Big Brothers Big Sisters are in single-parent and low-income families or households where a parent is incarcerated. As the nation's largest donor and volunteer supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers ("Bigs") and children ("Littles"), ages 6 through 18, in communities across the country.
About Habitat for Humanity
Habitat for Humanity International is a nonprofit organization that welcomes to its work all people, regardless of religion, race or ethnicity, to build simple, decent, affordable houses in partnership with those who lack adequate shelter. Since its founding in 1976, Habitat has built or rehabilitated more than 350,000 houses, providing shelter for more than 1.75 million people in nearly 90 countries around the world.
About Meals on Wheels Association of America
Meals On Wheels Association of America (MOWAA) works every day with thousands of local Meals On Wheels programs and hundreds of thousands of volunteers who all share in the mission to end senior hunger. The organization provides the tools and information its programs need to make a difference in the lives of others. It also gives cash grants to local senior meal programs throughout the country to assist in providing meals and other nutrition services.
About Ocean Conservancy
Since 1972, Ocean Conservancy has promoted healthy oceans by informing, inspiring, and empowering people to speak and act on behalf of the ocean. Many people don't know that the ocean is the source of much of the food, water, and oxygen we need to live—it's the life support system for our planet.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit subaru.com.
Subaru is donating $250 for every new Subaru vehicle sold or leased (up to a maximum of $5 million) from November 20, 2010 through January 3, 2011. Customers who purchased or leased during this time determined how the charitable gifts would be invested by designating one of five nonprofit organizations ranging from animal cruelty prevention to youth mentoring to environmental protection:
- The American Society for the Prevention of Cruelty to Animals (ASPCA)
- Big Brothers Big Sisters
- Habitat for Humanity
- Meals On Wheels Association of America
- Ocean Conservancy
About the Charities
About ASPCA
For more than 143 years, the ASPCA has been dedicated to helping animals live better lives, whether it's rescuing animals from abuse, introducing and enforcing more humane legislation, sharing resources with shelters or making advances in veterinary medicine.
About Big Brothers Big Sisters
For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life. Most children served by Big Brothers Big Sisters are in single-parent and low-income families or households where a parent is incarcerated. As the nation's largest donor and volunteer supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers ("Bigs") and children ("Littles"), ages 6 through 18, in communities across the country.
About Habitat for Humanity
Habitat for Humanity International is a nonprofit organization that welcomes to its work all people, regardless of religion, race or ethnicity, to build simple, decent, affordable houses in partnership with those who lack adequate shelter. Since its founding in 1976, Habitat has built or rehabilitated more than 350,000 houses, providing shelter for more than 1.75 million people in nearly 90 countries around the world.
About Meals on Wheels Association of America
Meals On Wheels Association of America (MOWAA) works every day with thousands of local Meals On Wheels programs and hundreds of thousands of volunteers who all share in the mission to end senior hunger. The organization provides the tools and information its programs need to make a difference in the lives of others. It also gives cash grants to local senior meal programs throughout the country to assist in providing meals and other nutrition services.
About Ocean Conservancy
Since 1972, Ocean Conservancy has promoted healthy oceans by informing, inspiring, and empowering people to speak and act on behalf of the ocean. Many people don't know that the ocean is the source of much of the food, water, and oxygen we need to live—it's the life support system for our planet.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of approximately 600 dealers across the United States. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit subaru.com.
Wednesday, February 9, 2011
Subaru Competition Winner Collects His Subaru WRX STI...
Subaru UK, in conjunction with PistonHeads, has given away a brand-new four-door Subaru WRX STI as part of an attention-grabbing online competition.
rants were invited to submit a written article detailing the vehicles that would make up their 'Dream Garage'. The judges were looking for passion and knowledge, as well as interesting photography. A 30-word explanation as to why they wanted to win the Subaru WRX STI was also required.
The winning entry came from 41-year-old Project Manager, Rob Ellis, from Oxford. He said: "I absolutely love it to bits - what a driver's car! The short-throw gearbox, the seats; it's just fantastic. I've got two young children, so the practicality of the four-door is very welcome, but the car still looks great and I can utilise the performance when the chance presents itself. I'd like to thank Subaru UK and PistonHeads for this superb prize."
He collected his new pride and joy from Cross Roads Subaru in Shipston-on-Stour. The keys were handed over by UK Marketing Director, Kenyon Neads, and General Manager of Cross Roads, Ben Shimmin.
Neads commented: "Rob's submission was chosen due to his sheer passion for all things automotive, including Subaru. It stood head and shoulders above the rest with insightful, well-rounded observations about his current and dream cars supported by stunning photography. Well done Rob."
| 2011 Subaru WRX STI |
The winning entry came from 41-year-old Project Manager, Rob Ellis, from Oxford. He said: "I absolutely love it to bits - what a driver's car! The short-throw gearbox, the seats; it's just fantastic. I've got two young children, so the practicality of the four-door is very welcome, but the car still looks great and I can utilise the performance when the chance presents itself. I'd like to thank Subaru UK and PistonHeads for this superb prize."
He collected his new pride and joy from Cross Roads Subaru in Shipston-on-Stour. The keys were handed over by UK Marketing Director, Kenyon Neads, and General Manager of Cross Roads, Ben Shimmin.
Neads commented: "Rob's submission was chosen due to his sheer passion for all things automotive, including Subaru. It stood head and shoulders above the rest with insightful, well-rounded observations about his current and dream cars supported by stunning photography. Well done Rob."
Subaru Offers its Low Auto Loan Rates and Lease Deals Again in February
North End Subaru is once again featuring low auto loan rates on new and certified pre-owned vehicles and discounted lease deals through the month of February.
North End Subaru is continuing to offer its 1.9 percent auto loan rate incentive on all six of its 2011 Subaru models for qualified buyers. Subaru says on its site that the length of the auto loan is limited, and there is no down payment required to receive the discounted car loan rate.
Now's the time to take advantage of the historic President's Day sales pricing AND get 1.9 percent financing.
| 2011 Subaru Forester |
North End Subaru is continuing to offer its 1.9 percent auto loan rate incentive on all six of its 2011 Subaru models for qualified buyers. Subaru says on its site that the length of the auto loan is limited, and there is no down payment required to receive the discounted car loan rate.
Now's the time to take advantage of the historic President's Day sales pricing AND get 1.9 percent financing.
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