Subaru Efficiency Sets The Standard....

Set amid tawny popcorn and soybean fields, weathered barns, and rusty silos, the Subaru of Indiana Automotive plant cuts a swath. A 3.4-million-square-foot monolith abutted by railroad tracks, SIA has a mountain of compost and the occasional coyote skittering through the surrounding 832 acres of woodland.

Step inside, though, and you'll discover why this might be the most exemplary car factory in America

In its 22-year history — a period that has spanned three recessions, a global financial crisis, massive U.S. auto bankruptcies, and the departure of Isuzu, a founding partner, from the operation — SIA has rolled out more than 3 million vehicles and has never resorted to layoffs. Instead, it's given workers a wage increase every year of its operation.

Staffers also enjoy premium-free health care, abundant overtime ($15,000 each, on average, in 2010), paid volunteer time, financial counseling, and the ability to earn a Purdue University degree on-site — all in a state that has lost 46,000 auto jobs and suffered multiple plant foreclosures in the past decade.

And the truly astonishing thing is how it achieved all this: through a relentless focus on eliminating waste. "This is not about recycling, or a nice marketing to-do," says Dean Schroeder, a management professor at Valparaiso University who has studied the plant. "This is a strict dollars-and-cents, moneymaking-and-savings calculation that also drives better safety and quality."

SEE THE REST OF THE STORY HERE....
by ROBEN FARZAD
 @Bloomberg BusinessWeek

Fuji Heavy, Chery agree on China Subaru deal -sources

BEIJING, May 24 (Reuters) - Fuji Heavy Industries has agreed in principle to make Subaru vehicles in northeastern China with Chery Automobile, the country's largest independent automaker, two people with knowledge of deal said on Tuesday, marking the latest foreign manufacturing tie-up in the world's biggest auto market.

The Chery deal, if it goes ahead, would give the Japanese automaker a foothold in China, joining the ranks of General Motors and Volkswagen , which had already carved up a major chunk of market where vehicle sales had topped 18 million in 2010. "Chery and Fuji have agreed on the major terms and conditions of making Subarus in the city of Dalian and are now communicating with Chinese regulators to seek their endorsement," one person briefed on the matter told Reuters.


The terms and conditions were similar with what had been previously reported, the person said, declining to elaborate.

The Nikkei business daily reported in late 2010 that the two companies were in advanced talks to build a 30 billion yen ($366 million) China plant, with initial annual capacity of 50,000 units, rising to 150,000 eventually.


New auto manufacturing ventures in China need to be approved by government bodies, including the top economic planner, the National Development and Reform Commission, and the Ministry of Industry and Information Technology, which oversees major industry policies.

Another person close to the companies told Reuters that Fuji Heavy was still occupied with recovery efforts after the devastating March 11 earthquake and tsunami, contributing to a postponement of the announcement of its China tie.

Like all the other Japanese automakers, Fuji Heavy suffered from the disaster. Disruption to the supply chain had snapped its sales momentum, causing a loss of some 15,000 units in car sales in the few weeks remaining in the business year that ended on March 31.  A Fuji Heavy spokesman said the company had no further comment after admitting late last year that Chery was among its potential partners in China.
Chery spokesman Jin Yibo said he had no information on the deal.

A formal announcement of the deal is expected in the coming months. It will make Chery the latest Chinese car maker to have a foreign partner, joining bigger auto groups SAIC Motor Corp , Dongfeng Motor Group , Chongqing Changan Automobile among others.


CHINA TIES
China, which eclipsed the United States as the world's top auto seller in 2009, is too important to miss for most industry players, including top Japanese brands Toyota Motor , Nissan Motor and Honda Motor which formed their local alliances years ago.

Fuji Heavy, has been seeking a tie in China, where only imported Subaru models, such as Legacy, Forester, Impreza and Tribeca are offered via select agents, including Pangda Automobile Trade Co , China's largest publicly traded auto dealer.
The smallest Japanese automaker had previously approached a number of Chinese automakers for a possible tie, including SAIC, a long-time partner of GM and Volkswagen, industry sources said.

Chery Auto, best known for its hot-selling compact car QQ, had explored opportunities to export Chinese-made small cars to developed markets under the Chrysler badge.

But the deal was called off after Chrysler, now controlled by Fiat , reached a similar pact with Nissan Motor . Chrysler's bankruptcy amid of a steep industry downturn in North America was also cited as a reason.
In 2010, Chery sold 682,058 vehicles, up 36.3 percent year-on-year, outpacing a 33.2 percent gain in China's car market as well as Warren Buffett-backed BYD , which sold 519,806 cars, up 15.5 percent.


Geely Automobile , whose parent owns Volvo Cars, sold 415,286 cars last year, up 27.1 percent.
Chery, which started selling cars overseas in 2002, is now China's biggest auto exporter with year-to-date shipments exceeding 500,000 units. It operates 16 assembly plants overseas, including a $400 million facility in Brazil that will eventually be capable of making 150,000 cars per year.

In 2011, Chery aims to ship 120,000 cars overseas, mostly to developing markets in Southeast Asia, the Middle East and South America, up over 30 percent from 2010.

 By Fang Yan and Ken Wills

Just a song I found...

This may not be everyone's cup of tea but the name of the song alone dictates that I like the tune.

Without further ado.......North End Subaru presents........

SUBARU WEEKEND

The World's Worst Weatherman...

All-wheel drive is to North End Subaru's brand identity what cheesecake is to Junior's. And that has a lot to do with why the brand has been so strong, traditionally, in snow states. But in recent years, Subaru has made inroads in other regions as it has focused as much on cars on the Legacy platform as on its core Forester and Outback crossovers for which the brand has been known.

Now the Cherry Hill, N.J. automaker is making its symmetrical all-wheel drive underpinnings central to a humorous new campaign that makes light of nature's vicissitudes, or at least the TV weather announcers who bring us the predictions.

The campaign, "The World's Worst Weatherman," has the central idea that you can't count on predictions, but at least you'll be able to get around if you have a Subaru. Via AOR Minneapolis-based Carmichael Lynch, it includes TV, the home page at Subaru.com, Facebook, mobile applications and YouTube.

The ads feature a borderline incompetent weatherman, reminiscent of the Ted Baxter character on "The Mary Tyler Moore" show of the '70s -- who can't even get his geography correct, much less talk turkey about weather. In one spot, he starts to talk about weather in Washington, "our nation's capital," except he's pointing to the state. He mispronounces Boise but is obviously proud that he knows the city is in Idaho. In another video, he has absolutely no idea what the temperature numbers mean on the weather map, and the newscasters roll their eyes.

There are also Subaru-produced videos at subaru.com/weather that position Subaru against Toyota, Ford, Nissan and Honda for harsh-weather handling. The site also has games: "Conversation Starters," offering opening lines having to do with other things than the weather; "Time Wasted," a calculator for how much time you spend worrying about the weather; and "Weather Odds" that works out the probability of a person encountering inclement weather in their current location.

Alan Bethke, director of marketing at Subaru, says the campaign has a role in expanding the brand beyond the snowbelt, which has been Subaru's traditional stronghold.

"It's about getting people to understand what the Symmetrical AWD System can do for them, regardless of where they live -- not just in snow and ice. It's good for any road condition. Even for a dry road, it enhances the way the vehicle handles." He says that the brand, which has had three record sales years, recession notwithstanding, has also seen its share grow in the southern states.

Melissa Schoenke, account director at Carmichael Lynch, says the campaign includes five national TV ads that are also available for dealers. "There are also ads more appropriate to certain parts of the country," she says, adding that the creative will reflect the season. "Right now there's an emphasis on rain." Rather than a one- or two-month effort, the campaign will be extended and reflect the changing seasons, per Bethke. "We see it as something long-term; with fall and winter coming into play we see it as something with a long shelf life."

Central Massachusetts carshoppers finding fewer cars available.....

Buyers hearing that summer vehicle shortages are occurring earlier than they had planned, are visiting dealers to get the cars they want. April sales, which where reported last Monday, are expected to be up 19 percent from last year. Dealers say the increase is at least partly due to anxious customers.

The Japan earthquake is on peoples’ minds, said Adam Skolnick, general manager at Toyota Scion Watertown in Massachusetts. “There is more of a sense of urgency because they don’t want to be left without a vehicle,’’ he said. The March 11 quake devastated Japanese suppliers and shut down production at automakers for weeks. Analysts estimate production has fallen by about 500,000 vehicles and will continue to grow.

Toyota will not return to a regular production schedule in Japan until November at the earliest. Although Japanese automakers are the hardest hit, Ford, General Motors, and Chrysler have all curtailed production.
“As inventories rapidly deteriorate, April could be the last month that we’ll see strong sales numbers until late summer or early fall,’’ said Jessica Caldwell, an Edmunds.com senior analyst.


Yesterday, Honda warned dealers that the 2012 Civic and other models will be in short supply this summer. It also pushed back the fall launch of the CR-V small SUV by at least a month.

The primary impact will be on brands and parts manufactured solely in Japan. Small cars such as the Honda Fit and Toyota Yaris and Subaru Impreza could be in short supply, said Jesse Toprak, vice president at TrueCar.com. “Recovery from this crisis is difficult and constantly evolving … ’’ John Mendel, Honda’s US executive vice president, told US dealers in a letter.

The crisis is beginning to translate into a shortage of most cars and trucks on US dealers’ lots. Prices are inching up on some brands and models, including Mazda, Toyota, and Subaru. For now, there is in many cases, less than a two-month inventory of many models.

Subaru of America, Inc. Supports MS 150

In late September, thousands of bicyclists made their treks in southern New Jersey to help raise money for the National Multiple Sclerosis Society. Subaru has supported this MS 150 ride for more than 12 years.

Named official vehicle of the MS 150, Subaru provided:

• Twelve vehicles for the organization’s use
• Teams of volunteers
  
  • More than 20 employees participated in the ride as a bike team
  • Approximately 60 employee volunteers helped at rest stops, which were stocked with fruit, snacks, and beverages

A Diesel Subaru for the U.S.?

Rumors and innuendo have swirled around the idea that Subaru could bring its much-anticipated diesel engine here to the U.S. for  over three years now. Between then and now, the company has remained indecisive due to high diesel fuel prices and stringent emissions requirements here. Needless to say, the diesel boxer is still nowhere to be found stateside, but this might change soon.

The company's first horizontally-opposed boxer diesels have rolled out in Europe, and Subaru's executive vice president Tom Doll said, "the diesel engine is a hot seller over there, so much so that Subaru total sales are increasing." Doll tempered our excitement by saying Subaru is not confident that the U.S. is ready for the oil burner just yet and that bringing the power plant here will require a lot of things to fall into place perfectly. Doll told Ward's Auto what will need to happen:

"The emissions requirements in the U.S. are significant. And given the price of diesel fuel, where it is right now, it really does not pay to bring the vehicle into the U.S. We're trying to see what happens. As the market sorts itself out, we'll get ready, and then look at bringing the car (here)."

Our chance of getting this power plant seems slim but new CAFE regulations requiring upwards of 35 miles per gallon by 2016 could convince Subaru that the time to offer Americans a diesel is now.

(Source: Ward's Auto)

Welcome to the Subaru Family......

North End Subaru is very proud to welcome the Benson family into the worldwide Subaru family.

When Peter Benson of Richland, Wa. purchased his 2010 Subaru Outback he began a domino effect on his family here in Massachusetts. While the matriarch of this family, Patricia was visiting her son she had the opportunity to experience the Outback firsthand. She must have liked it.

fr. left: Patricia Benson, Laura Benson, North End Subaru Salesman Bob Waite, Kathy Benson

Just a few weeks ago Patricia decided to replace her car and naturally chose a beautiful 2011 Subaru Outback. She was quickly followed this week by new Subie owners Laura Benson and her sister Karen Benson with their 2011 Subaru Forester's.

When asked why they picked Subaru, all three ladies sited the standard All Wheel Drive and the overall sportiness of the Subaru crossover vehicles. " I really love how my Forester feels" said Laura, "with my new son I was really concerned about safety and the Subaru's have all the features I wanted.

Is your family a Subaru Family? Drop us a line and we will tell your Subaru family story here.

Ken Block and his Subies....

 North End Subaru favorite Ken Block and co-driver Alex Gelsomino have both been taken to a hospital for examination after the Monster World rally Team driver crashed heavily during yesterdays Rally of Portugal shakedown stage.

A spokesman from the Monster team said: "Both Ken and Alex have been taken to hospital in Faro for precautionary checks. All I know is that they rolled, but they're okay." 

Just for fun let's take a look at a few of Ken's Subaru adventures...

 

 

Quake hits U.S. output; Japanese scramble to recover and prices could rise

As Japan's escalating disaster comes ashore in North America, automakers, suppliers and dealers are preparing for shortages of parts and vehicles.

-- On Thursday, March 17, American Honda Motor Co. Executive Vice President John Mendel sent a memo to U.S. Honda and Acura dealers saying the disaster in Japan will disrupt dealer orders into May.

-- General Motors' Shreveport, La., factory, which builds the Chevrolet Colorado and GMC Canyon pickups, closed because it ran out of a Japanese part that it did not identify.

-- Toyota Motor Corp. and Subaru of Indiana Automotive Inc. slowed North American production to ration their parts.

-- At Sonic Automotive Inc., the nation's third-largest dealership group, Jeff Dyke, executive vice president of retail operations, said Sonic "is prepared to supplement our new-vehicle inventory with quality nearly new used vehicles should the manufacturing disruptions interrupt new vehicle inventory supplies longer than currently anticipated."


-- Last week U.S. Customs directed all port operations to begin screening arriving Japanese sea and air cargo, including vehicles and auto parts, for radiation contamination. Customs will turn away containers or people if unacceptable levels of radiation are detected.

If factory shutdowns spread, says Jesse Toprak, vice president of industry trends at Truecar.com, U.S. retailers should prepare for higher transaction prices on new vehicles in the next 60 days. "Not just Japanese-brand vehicles but all brands," Toprak says. "If there is going to be scarcity of Japanese models, then you will see their incentives fall. And if incentives fall on those brands, you can be certain they will fall everywhere."

Toprak estimates that the average transaction price of the Toyota Prius, which is built only in Japan, will go from $1,732 below sticker last week to $800 above sticker by April 30. One of three Japanese battery plants supplying the Toyota Prius was damaged by the quake. "We have a Toyota dealership that sells 25 Prius models a month, and we have 13 in stock," said a dealership group executive who asked not to be identified. "What do you think will happen?"

Some of the transaction price increases reflect rising gasoline prices. Many of the models now threatened by production disruptions in Japan are among the automakers' most fuel-efficient, including the Honda Fit, Insight, Civic Hybrid and CR-Z. TrueCar.com forecasts that the discount off sticker on a Honda Fit will shrink from an average of $1,188 last week to $400 by April 30, effectively a price increase of $788.

Ford Motor Co. declined to speculate what impact future parts shortages would have on its sales. "We don't want to be drawn into what potential impact it might have because this situation is moving so quickly," says Todd Nissen, a Ford spokesman. Ford has not experienced any parts' shortages that would force it to suspend production at any plants, Nissen says. But he warns: "It's a situation that changes constantly and we're monitoring it daily with hourly contact with our suppliers, shipping companies and all the others that are part of the logistics system." He declined to quantify the percentage of parts used by Ford that come out of Japan.

Multiple Shocks

Vehicle producers in Japan quickly inspected the damage at their plants last week after the multiple shocks of two earthquakes, a tsunami and the unfolding nuclear power-plant disaster. Assembly plant shutdowns there will mean more than 285,000 units of lost production, just through March 23, predicts global forecasting firm IHS.

But as the week ended, Japan's auto companies were still struggling to get information from their thousands of suppliers around that nation -- companies that also export materials and components to U.S., European and Asian customers. In some cases, purchasing managers in Japan couldn't even communicate with suppliers let alone assess the damage to the parts plants. "Most of us have a pipeline for a while," said an American staffer at a Japanese automaker in North America who asked not to be identified. "But when those run out, there's going to be trouble. You have to consider that even our American suppliers get parts out of Japan."
Japan exports 2 million transmissions a year to North America and another 6.5 million to other world markets, IHS estimates. The forecasting consultant estimated last week that as many as two-thirds of Japan's 72 engine and transmission plants had stopped production.

Two of them belong to Jatco, a transmission maker owned by Nissan Motor Co. and Mitsubishi Motors Corp. Jatco's two plants south of Tokyo escaped unscathed from the first 9.0-magnitude earthquake on March 11, the ensuing tsunami and the succession of earthquake aftershocks that continued last week. Then they were damaged by the second, 6.2-magnitude earthquake in the middle of last week.

Jatco produces some transmissions in Japan for Nissan's U.S.- and Mexico-made vehicles, but a spokesman for Nissan North America was not able to say what production might be affected because of the problem.
Aisin Seiki Co. supplies transmissions to the Shreveport pickup plant GM shut down because of a parts shortage. Chuck Sanders, assistant vice president of Aisin's U.S. unit, said Aisin's transmissions were not part of the shortages.

Delphi Delays

Delphi Automotive has identified 20 of its 200 Japanese suppliers as being within 100 miles of the epicenter of the initial earthquake. "With the continued shortage of power and water in the area, we anticipate delays and/or that potential disruptions may occur and could impact much of the automotive supply chain," spokesman Lindsey Williams wrote in an e-mail to Crain's Detroit Business, a sister publication to Automotive News.

In addition to still uncounted damage to buildings, machinery, bridges, roads and utilities, companies in Japan face rolling electrical blackouts. Toyota, Nissan, Honda Motor Co. and others halted production at some undamaged plants last week because of utility interruptions. That problem was caused by the shutdown of damaged nuclear reactors in Fukushima, Japan. And that crisis, in turn, caused an entirely separate problem as corporations, residents and international governments began to fear radiation contamination.

As of late last week, Japanese nuclear power authorities had not publicly addressed the issue of how bad the radiation leakage is or could be. Nissan said it has begun monitoring all vehicles and parts for traces of radiation. Germany's BMW AG and Volkswagen Group recalled all German personnel from Japan.
Toyota, Honda, Mazda Motor Corp. and Suzuki Motor Co. say most or all of their Japanese plants will remain down until the middle of this week.

But uncertainty overshadows the discussion for many. Steve Curtis, a spokesman for Toyota Motor Sales U.S.A. Inc., said the automaker will "re-evaluate" on Tuesday, March 22, whether to restart production in Japan. The dicey future in Japan is illustrated by the case of the Japanese assembly plant the farthest from the earthquake's epicenter.

On Friday, Nissan reopened its Kyushu plant, which builds the Rogue and Murano crossovers, the new Quest minivan and other models. But Nissan plans to run the plant only until available parts are depleted.
It also said its North American plants will run normal schedules this week. But after that, production plans are uncertain.

By LINDSAY CHAPPELL, AUTOMOTIVE NEWS on 3/21/2011
Jesse Snyder, Jamie LaReau, Mark Rechtin and Dustin Walsh contributed to this report.

Natural Disasters Sure To Affect Prices Of Imports...

U.S. shoppers could see prices for some of the more popular Japanese built hybrid and fuel-efficient vehicles such as the Toyota Prius and the Subaru line up rise in the coming weeks.

The cost of the imports are likely to go up as earthquake-related production shutdowns in Japan are reducing the supply of the autos at a crucial time for fuel prices.A time when consumers are increasingly shopping for gas-sipping models.

"The Prius will go from selling under invoice just a couple of weeks ago to over the sticker price a couple of weeks from now," said Jesse Toprak, an analyst with car price information company TrueCar.com.

While Japanese automakers build most of their bestsellers in the United States, some models are still assembled and shipped from Japan. A handful of those vehicles are already in tight supply in the U.S. because they are either hot sellers, such as Subaru's Forester and

Impreza, or fuel efficient vehicles, such as the Prius or Fit.

"We are doing a wait and see," said Dianne Whitmire, fleet director for Carson Toyota. "They are still assessing the supply issues in Japan. I hope it doesn't go back to dealers' marking up over sticker. But it looks like cars are heading back to MSRP."

Consumers will start to feel the crunch at the end of this month and into April, and the length of any price spike will depend on how quickly, and how completely, the Japanese auto industry can get back on line, analysts and dealers said.

In at least one measure of sales, Prius prices have already risen $169 to an average of $25,629 in the last week, according to TrueCar.com's listing of upfront, "no haggle" deals.

The Subaru models already have inventories of fewer than 30 days, and that's making dealers nervous.

"We are very concerned. We have no idea when we will see production start up again," said April Somers, general sales manager of Timmons Subaru in Long Beach. "Subaru was getting them here as fast as they could, and we were selling them real quick. Probably prices will rise."

The dealership has enough vehicles for a couple of weeks, "but we will really feel this in 30 days."

Toyota and other automakers in the beleaguered nation extended manufacturing suspensions Wednesday as they continued to assess the damage and to conserve energy to help Japan deal with multiple nuclear reactor generator failures.

IHS Automotive, an industry research firm, estimates that that as many as 185,000 vehicles were not built since the quake and that the number will continue to grow. March is typically the biggest month for Japanese auto production.

Automakers on both sides of the Pacific Ocean also are trying to figure out whether damage to the supply chain — the thousands of small companies that build components for vehicles — will create production bottlenecks that could delay production both in the U.S. and Japan.

"Once you start looking at the small suppliers in Japan, you see a lot of problems for the automakers … the small ones that might have been washed off the map and no one even knows yet," said David Sullivan, a product analyst with the consulting firm AutoPacific.

The lack of a single part can shut down an entire assembly line, Sullivan said. One of the crucial areas is that Japan remains a major source for automotive electronics, even for cars built in the U.S.

"Cars today can have upwards of 30 microprocessors in them. If some of those are coming from Japan it can have a ripple effect through the entire industry here," Sullivan said.

This is a worry even for European manufacturers. There is now a six- to eight-week supply of the semiconductors available to plants in North America and Europe, said Brian Johnson, an analyst at Barclays Capital. One automaker told Johnson that it would be a least a week before the manufacturers know the status of their semiconductor suppliers.

He said the "supply chain impact" of the quake is the biggest concern for the auto companies at this point.

Another issue is electrical power. Japan is going through a series of rolling power cuts that will continue at least until the end of April, officials of the Tokyo Electric Power Co. said. Auto factories and semiconductor plants are huge users of electricity and don't like power interruptions. The ovens in an auto plant paint shop can take as long as 10 hours to reach the correct temperatures, said officials. Having periods in which the power might go off makes it difficult to plan vehicle production, they said.

Japan's Earthquake and Tsunami affect Automobile Production...

When I arrived at work this morning the gossip on the lips of all the Salesmen was a variation of how bad these catastrophe's would affect Subaru production.  Now it's not just gossip.

News coming out of Japan is that as a result of the quake and tsunami, Toyota, Honda, Nissan and Subaru all suspended production at plants in Japan today and are assessing the damage caused. It is reported that the shutdown could affect exports to the United States of many models including the Toyota Yaris sedan, Scion xB, Scion xD, Honda Fit, Honda Accord sedan and the Honda CR-V. Production of the Acura and Infiniti lineups will also be affected.

Toyota said that it has evacuated workers from several factories affected by the quake zone. Toyota has two part plants in northern Japan.

The status of those plants was being evaluated, Toyota spokesman Dion Corbett said. “We are still trying to get information from them,” he said. Lack of communication in the quake zone has made it hard for companies to get a clear picture of the extent of the damage.

Subaru, one of Japan’s smallest automakers, closed five factories. According to the latest word from the world’s largest automaker the plants that have stopped production are Toyota subsidiary plants that produce parts and vehicles, including:

• Toyota Motor Hokkaido Plant
• Toyota Motor Tohoku Plant
• Central Motor Corporation Miyagi Plant, which also produces the Yaris model.
• Kanto Auto Works Iwate Plant, which also produces the Scion xB and Scion xD.

And, according to yet another Reuters piece, Toyota’s low inventories of Lexus luxury vehicles could be especially vulnerable to interruptions. And, according to Automotive News.

But so far, the worst news comes out of Honda and Nissan, namely that at least one person died at Honda’s research facility and fires erupted at two Nissan plants.

Subaru and MESP, Inc. partner on Mud Run Series

AGOURA HILLS, Calif., March 8, 2011 /PRNewswire/ --

MESP, Inc. is proud to announce a multi-year partnership with Subaru of America, Inc. as the Presenting Sponsor of the Merrell Down & Dirty National Mud Run Series, held annually in nine cities across the nation.

Subaru will be the Official Automobile partner for the series. "Subaru and MESP, Inc. share the same drive and passion for outdoor activities," states Michael Epstein, president of MESP, Inc. "The partnership will be a perfect fit because of their unique identity with active lifestyle consumers and their willingness to help this unique consumer achieve their thirst for fun, fitness, friendship and adventure."

The Merrell Down & Dirty National Mud Run Series presented by Subaru consists of nine events in major cities around the country in which athletes compete in 5k and 10k runs through a fun off-road, muddy course with military style obstacles. This unique event has proven to test participants in conquering several challenges and mud pits on their way to the finish line all while supporting the troops through Operation Gratitude.

Operation Gratitude, the series official charity partner, is an organization that sends individual care packages enclosed with snacks, entertainment items and personal appreciation letters to U.S. Service Members deployed overseas.

Subaru recently announced its own PR (personal record) with another year of record sales in 2010. "Given the reliability and durability of our all-wheel drive products, Subaru owners continue to be passionate about outdoor events," said Tim Mahoney, senior vice president and chief marketing officer for Subaru of America. "This in turn drives our commitment to support runners, hikers and other outdoor enthusiasts, and it's why this partnership is a great fit."

Subaru owners also seek new outdoor experiences. "This run provides a very unique race opportunity," says Melissa Trotto, outdoor lifestyle sports marketing coordinator for Subaru. "Through this partnership, we will help people meet their fitness goals and have fun at the same time."

Burma Shave ads...

For those not familiar with the Burma Shave signs of years past: Burma Shave was a shaving cream product which featured a novel advertising method.

They placed small signs on the roads, spaced about 50 yards apart, in groups of 5 or 6. Motorists reading them would be rewarded with a somewhat humorous or philosophical ending at the fourth or fifth sign and then a reminder that it was brought to them by Burma Shave at the last sign.

Here is a selection of  Burma Shave's "slogans" for you to enjoy.

Henry The Eighth
Prince of Friskers
Lost Five Wives
But Kept His Whiskers
Burma Shave

Grandpa's Beard
Was Stiff And Coarse
And That's What
Caused His
Fifth Divorce
Burma Shave 




You'll Love Your Wife
You'll Love Her Paw
You'll Even Love
Your Mother-in-law
If You Use
Burma Shave

If U Don't Know
Whose Signs These Are
U Can't Have Driven
Very Far
Burma Shave

Famous Last Words
Bright Lights That Shine
If You Won't Dim Yours
I Won't Dim Mine
Burma Shave

Don't Lose Your Head
To Gain A Minute
You Need Your Head
Your Brains Are In It
Burma Shave

Diplomacy Is
To Do And Say
The Nastiest Things
In The Nicest Way
Burma Shave

A Peach Looks Good
With Lots of Fuzz
But Man's No Peach
And Never Was
Burma Shave 

Subaru Tops Resale List....

When shopping for a new vehicle, a buyer's attention usually goes to price, monthly payments, styling and the amount of rebate.

But one of the often overlooked factors is resale value. How much the vehicle is projected to be worth after three, four or five years is key if you are the kind of driver likely to sell or trade the vehicle in after a few years.

Kelley Blue Book tracks a models resale value, and recently issued their list of the best brands and individual models for resale value.

Subaru named Best Overall Brand

The Japanese brand is best known for having all-wheel-drive standard on all of its vehicles. The Subaru Outback is ubiquitous in Minnesota, Maine, New Hampshire and Oregon — states that experience regular snow, lots of spring mud and rain. But Subaru also limits its sales rebates and other incentives, which means that owners are able to sell their vehicles for the biggest percentage of the original purchase price of any brand.

Of course, Subaru is also known for their owners hanging on to their vehicles well beyond 100,000 miles.

Subaru Reports Record Sales....

Subaru of America, Inc. today announced continued record-breaking sales for February, up almost 20% compared to the previous year.  

February sales records were set by Forester, Impreza, Legacy and Outback. Impreza WRX volume more than doubled compared to the prior year and helped lead the Impreza carline to an impressive 40% increase.

	Feb '11	Feb '10	% chg
Forester	6,334	6,315	0.3%
Impreza	3,933	2,804	40.3%
Legacy	3,242	2,615	24%
Outback	7,951	6,189	28.5%
Tribeca	223	175	27.4%
	21,683	18,098	19.8%

"This is by far the best start to a year we've ever had," said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "We have been working to get more units to our dealers, but every time we think they will build some inventory, they increase sales instead.  With the exception of the Cash for Clunkers comparison in August, this is our 12th consecutive record month."

 

Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. said, "While we are proud of our February results, we are also very excited that our entire organization - from Subaru of America, to our region and zone offices and independent distributors - is committed and poised for the continued growth of our franchise."

What can your Scoobie Do?

I've seen some odd ones over the years. Especially while living in Alaska before vehicle inspections were required.

This one appears to able to plow while under water. Pretty handy, eh?

What is the strangest car you've ever seen/owned?

Crested Butte to host Subaru Freeskiing World Tour...

Crested Butte, Colorado was the first ski resort in the lower 48 to have an extreme skiing competition.  Lots of history with guys like Seth Morrison , Dean Cummings and Shane McConkey tearing up the slopes in these parts.  I'm pretty sure Senor Morrison is still pissed he didn't win this event.  These days, the good folks at the Subaru Freeskiing World Tour run the show and what a show it is.  You can watch a live feed of the event everyday, from qualifiers to the finals right here on the ski channel.  How cool is that!  While you're working you can catch the action and witness the insane level of skiing going on these days. 

Part of the Subaru Freeskiing World Tour (FWT), a Mountain Sports International (MSI) series, the U.S. Extreme Freeskiing Championships in Crested Butte is the longest running event of its kind, hosting male, female, junior and masters competitors. Bragging rights and a cash purse totaling $20,000 – the largest on the freeskiing circuit – ensure a talented field and edge-of-the-seat excitement as competitors descend steep, technical lines in CBMR’s legendary Extreme Limits terrain.

 “We’re very excited about the continued growth and success of freeskiing. The U.S. Freeskiing Series is the first major U.S.-based freeskiing tour, and we’re honored to have Subaru step up as title sponsor. Locations like Crested Butte, combined with huge increases in prize money, will bring the sport to a whole new level,” says MSI founder and president Adam Comey.

“This is an iconic event for CBMR,” said Daren Cole, vice president of sales and marketing for the resort. “Many of the best-known freeskiers in the world have carved out a place in history at this competition. The Extremes are such a unique aspect to the resort and this week they get the spotlight.”

“Subaru is proud to be the title sponsor of both the U.S. Freeskiing and U.S. Skiercross series,” said Rick Crosson, vice president of marketing, Subaru of America, Inc. “These tours bring the top Big Mountain and Skiercross competitors in the world to center stage at some of the best resorts in North America.”

Over the years, these competitions have helped launch the careers of skiing legends such as Shane McConkey, Kent Kreitler, Ingrid Backstrom, Seth Morrison, Hugo Harrison, and Reggie and Zach Crist.

For results, photos, athlete profiles and more  you can always go to freeskiingworldtour.com.

Subaru Partners With KICKER® for Performance Audio Upgrades

Northend Subaru is pleased to announce that Subaru of America, Inc. will partner with KICKER Performance Audio, a 30-year industry leader in mobile audio, to supply Subaru customers with original equipment (OE) upgrades for specific models.

The high-performance Subaru audio upgrades made by KICKER are compatible with all 2008-2011 Impreza™ sedans, Impreza WRX™ sedans, 2011 WRX STI™ sedans, and all 2008-2011 Impreza, Impreza WRX and WRX STI 5-door™ vehicles with navigation or non-navigation audio systems.

"KICKER has been providing the industry with quality after-market audio accessories for many years," said Jay Gelletly, Subaru Accessories Marketing Manager. "We are pleased to offer another high quality upgrade for our vehicles that our enthusiasts will enjoy."

The audio system includes a 10-inch powered subwoofer in a molded enclosure made to fit in the trunk or cargo area of the specific model leaving plenty of trunk cargo space available. The subwoofer is powered by an integrated 100-watt, high-efficiency digital amplifier that is tuned to specifically match the size of  the enclosure; resulting in deep, powerful bass from a small space, enhancing overall performance and accuracy system-wide.  The amplifier connects into the existing Subaru audio system using a true plug-and-play wire harness.

The audio upgrade kits are now available through Subaru dealerships. The upgrade kit may either installed at the factory port processing facility, or at the dealership prior to delivery.  

Subaru Offers 1.9% Financing Incentives for February

During February, Subaru is offering 1.9% financing incentives and low cost leases on the whole lineup of all-wheel-drive cars and SUVs. If you’re still fighting snow where you live, a capable Subaru is probably looking very good right now.

The 2011 Subaru Impreza is available during February with 1.9% financing for 24 months. The 2011 Impreza can also be leased for $179 a month on a 42-month lease with $1,178 due at lease signing.
During February, the turbocharged 2011 Subaru Impreza WRX is available with a $299 per month lease incentive on a 42-month lease with a down payment of 1,998. The WRX is also available with 1.9% financing incentive for 24 months
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The 2011 Subaru Legacy comes with the choice between a 1.9% interest rate for 24 month loans or $199 monthly lease payments for 42 months with a $1,498 down payment due at lease signing.
This month, the 2011 Subaru Outback can be leased for $279 a month with a $1,979 down payment on a 42-month lease. The 2011 Outback can also be bought with a 1.9% interest rate incentive on 24-month car loans.

The 2011 Subaru Forester is available with a $229 per month lease incentive with a down payment of $1,929 on a 42-month lease. The 2011 Forester is also available with a 1.9% financing incentive on 24-month loans.
During February, the 2011 Subaru Tribeca is available with a 1.9% interest rate incentive for 24 months. The Tribeca can also be leased for $359 a month on a 36-month lease with $3,269 due at lease signing.